Website development companies suggest designing of responsive website. Such design helps to make the sites viewable on mobile devices too. The mobile sets have undergone a huge revolution in recent years. Starting from smartphones, the devices to make quick follow-ups were tablets and smartwatches. The advertisers too felt the need to make suitable drift in the mode of advertisements so that the brand loyalty remains intact. Studies have revealed the fact that while global expenditure behind mobile advertisement was $101 billion five years back, it has gone up to an amount of $40 billion in the USA alone. Almost a tenfold increase in expenses has been reported in the last 6 years behind advertisements in mobile devices.
Mobile pay creates loyal customers
Pay through mobile has yet to achieve popularity, but things are heading fast in that direction. Global mobile users are getting more and more convenient in using this form of payment and it is expected to reach a figure of $34 billion by the end of 2019. Various global conglomerates like Starbucks and Dunkin have started to offer mobile pay through their apps and customers get attractive rewards for using the apps. It is also expected that such payment may account for 50 percent of business besides accounting for superior brand loyalty to these global patrons.
Targeting consumers can be bettered with advertisements on mobile
Digital marketing agencies use the latest marketing technology on mobile devices. Such placement helps in the integration of geofencing, purchase preference, and social media interactions. The entire information about the customer can be isolated which helps in optimizing the aspect of personalized and targeted marketing. Customers show more brand loyalty as their needs are rightly anticipated and desires are correctly stimulated.
Shopping on mobile devices is getting popular
Interaction with brands can be smartly done through mobile devices. All the latest studies about customer behavior have revealed the fact that mobile shopping is among the most popular habits of people. Mobile apps also, in consequence, are able to engage many more people than what could be done through traditional forms of advertising. Mobile apps help the customer to take advantage of deals and shop at their own convenience. This is one of the main reasons for its popularity.
Enhancement of brand frequency
Mobile apps have been able to increase customer exposure to brands. Effective frequency suggests a situation where a consumer is exposed to a particular brand quite frequently. It also increases brand loyalty. Through the adoption of an effective mobile marketing strategy, brand visibility is increased too.
You can’t ignore mobile now
Customers’ expectations of interactions with various brands have undergone a revolution in recent years. With the evolution of mobile application software, customers are more inclined to interact more through these apps. More than 50 percent of customers have confessed that a poor mobile app experience has made them stay away from patronizing a particular brand for the second time. Rest says that it imposes a negative perception about the products under a particular brand whose responsive status is not so good.