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How to use guerrilla marketing in digital business
The word 'Guerrilla' might conjure images of a raging rebellion, ambush, and much more, but when juxtaposed with marketing, it might swarm your mind with wonder. What could the phrase mean:...
The role of color psychology in Digital Marketing
Color plays an often unnoticed yet determining role in all things marketing. It plays a pivotal role in both analog and digital marketing alike. But more so in digital marketing, where the stake to...
A digital marketer’s guide to modernizing a brand legacy
The heritage brands are born out of decade-old legacies, whether Nabisco, Cadbury, or Clorox. These brands actively foster this much-valued history preceding them and actively persuade the audience...
Unleashing the Power of AI in Digital Marketing: A Paradigm Shift
The AI-Storm: How it can change the digital marketing scene The evolution of artificial intelligence, natural language, and machine learning technology has completely revamped the scene of digital...
5 Reasons why your analogue marketing efforts are not enough
In today's digital tide, digital marketing is like a surfboard, without which you won’t be able to navigate the rising and breaking tides of our time. In other words, businesses must adapt their...
A brief introduction to modern marketing psychology
Psychology is all pervasive in every sector of society, and marketing is no exception in this regard. It won't be superfluous to assert that marketing in 2023 is entirely psychological. The digital...
How Google Bard will surpass Chat GPT in popularity
Artificial intelligence has staged a paradigm shift in the way we interact with technology. Myriad language models have played a significant role in this transformation. This revolutionary impact...
Chat GPT & WhatsApp: How to make them work together
In today's digital age, customer engagement and communication are critical aspects of any business's success. With the rise of artificial intelligence-powered chatbots, businesses can now provide...
The main aspects of Google Search’s core update
The core update is a process Google undergoes several times a year, making significant and broad transformations to the search engine algorithms and systems. As a leading SEO agency in Kolkata, here...
Bring in new patients with these seven digital marketing strategies
The medical industry is a site of flaring demands as it is highly competitive. Whether you have a private practice or work in a hospital, you, in all likelihood, will have to compete with at least...