With the rapid growth in the number of mobile devices and the enhancement of its technologies, the gap between mobiles and desktops has significantly narrowed down. The development of mobile apps has become a necessity in order to make sure that your business reaches a large number of people. It helps in increasing customer demands and sales. The increasing number of apps on Google Play and Apple App Store has made mobile development one of the most actively growing sectors.

Artificial Intelligence, Augmented Reality, virtual reality, and Cloud Storage are some of the most common mobile App development trends. To help you out with your App development process, here are some of the latest mobile app development trends that you can expect in 2018 presented by DigitalGoogly, one of the best Mobile App Development companies in Kolkata.

1. Machine Learning and Artificial Intelligence

This trend is gaining widespread attention nowadays. This technology records the behavior of the users and other information that can help in providing a better user experience. Certain items that make use of artificial intelligence and machine learning are Virtual Personal assistants (VPAs), Intelligence apps, cyber security, IoT, etc. These can help you to improve the performance of the apps.

2. Chatbots

Chatbots are also trending a lot nowadays. They provide customized, conversational commerce and online chatting with shoppers. With the help of AI, chatbots can help simulate the conversation in a way similar to humans. Chatbots are turning out to be quite trendy in 2018

3. Blockchain

This is the most trending technology during present times and is gaining huge attention. Blockchains are basically shared ledgers that can’t be altered easily. They allow digital information to be distributed but not copied, thereby creating a new type of internet. This technology was originally devised for the digital currency but communities are now finding other potential uses for this technology. It is expected to find many more applications and governments and businesses are betting big on it.

4. Augmented Reality

This technology may not be as exciting as Virtual Reality but it is proving itself a very useful tool in our everyday lives. It is finding its application from social media filters to surgical procedures. It is becoming more popular because it brings elements of the virtual world into our real world, thus enhancing our sight, hearing, and sensation. It lies in between the real and virtual worlds. It uses your real surroundings and adds virtual components to it thereby providing you a surreal overall experience.

5. Accelerated Mobile Pages (AMP)

It is a new way to improve our web page loading time on mobile app devices. AMP helps boost your conversation, improving bounce rates and CTR, and retaining visitors, giving better user experience and more mobile search engine visibility. It is one of the most important trends among developers and online businesses. Adopting AMP will significantly help you in improving page ranking in search engines.

6. Predictive Analysis

Various tech giants like Facebook, Google, Apple, IBM, and other well-known mobile app development organizations are using data analytics. With the help of AI and machine learning, it can predict future results for your business.

7. Lazy Loading Mobile App

It is a computer programming design pattern used to defer the initialization of an object until the point at which it is needed. If properly and appropriately used, it can increase mobile apps efficiency. The applications that use lazy loading would start much faster, but the first time you start doing something that requires some long-running load, there can be a slight pause while it is loaded for the first time. With lazy loading, you can save the user from loading things that the user may never intend to use.

8. Location Based Services (LBS)

It is a software application that requires the location of your mobile device for an IP-capable device. These services are query-based and provide end users with information like the location of nearby ATMs or coupons and marketing information based on specific geographic locations. It requires end-users to opt-in to the service in order to use it. In most cases, this means allowing the application permission to know the device’s location. The release of 3G phones and location-based Android operating systems has allowed developers to introduce millions of customers to LBS. The trend of LBS will continue to grow as more mobile apps are launched every day based on it.

9. Cloud Technologies

Cloud computing is a technology that stores and accesses data and programs over the internet instead of your computer’s hard drive. The cloud is just another term for the internet. If you have an online connection, cloud computing can be done anywhere, anytime. It relieves you from storing data on your physical hard drive. This technology has given an option to the developers to make apps that have cloud as a storage platform. The most common services that use cloud technology are Microsoft One Drive, Google Drive, Apple iCloud, Amazon Cloud, etc.

10. Security

Data security has always been a concern while using mobile phones. In modern times, the success of a business depends upon how effectively it leverages its data. Government organizations and multi-million dollar companies are the primary target of cyber attacks for ransom, the most infamous being the recent WannaCry. This has forced these institutions to take some concrete steps in terms of cyber security. With the coming effect of GDPR or General Data Protection Regulation, it will become more difficult for individuals or groups to organize data breaches.

According to one of the best digital marketing agencies in Kolkata, these trends will continue to grow in 2018 and find many more applications in the future.