So, let’s start!
DO’s
1. The visitor’s web experience should be the same on all devices
Visitors are going to access your website from a variety of devices like PCs, smartphones, Tablets, music players, smart watches etc. Your web design must be easily accessible on all these devices without any lag or compatibility issues. As a web designer, you need to make sure that no matter how a user is accessing your website, they must all have the same experience irrespective of the device they are using.
2. Design easy-to-use and clear navigation
Navigation is the thing that decides your website’s usability. It doesn’t matter if you have designed an extraordinary website but if users are finding it difficult to go through the contents, then it is of no use. This is why navigation on your website should be:
Clear- Navigation menus and options should be put in proper place and easily visible.
Consistent- Keep navigation menus same for each page
3. Change the color of visited links
4. Make your pages scan-friendly
5. Double-check all links
Don’ts
1. Slow loading time
The amount of time a typical user spends on your site is very small, with an average of 15 seconds. When visitors have to wait because of your slow page loading rate, they are likely to become frustrated and leave your site. Even the most well-designed sites lose users if the sites take a long time to load.
2. Open every link in a new tab
Users are in a habit of jumping back to the previous page by pressing the back button which is the normal way. Opening every link to a new tab takes more space in the web browser and that becomes a problem if they have navigated the website for quite some time.
3. Running ad campaigns will do
Promotions and ads can sometimes overwhelm the content and make it difficult for users to accomplish tasks. Even important messages that look like advertisements are ignored by users.
4. Preferring beauty over usability
A beautiful-looking website is never the guarantee for enhanced user experience. A web design must never interfere with its user’s usability to go through the content. It is the best practice to avoid using heavy backgrounds and poor color selection that can obstruct the site’s visibility.
5. Provide auto-play video features
Imagine going through a website and suddenly a video or an audio clip starts automatically playing in your device. I know it’s really irritating. These elements must be used wisely and appropriately only when expected.
These were some of the do’s and don’ts from one of the best web designing company in Kolkata that will help you in building a website that is more user-friendly and effective.