Do’s and Don’ts of web design

Designing your own website can be a tricky subject. There are a lot of points to consider when doing a web design. In order to make the worker easier for you, I have listed these points in the form of do’s and don’ts that every web designer can take help from. And the best thing- all these rules are so simple.
So, let’s start!

1. The visitor’s web experience should be the same on all devices

Visitors are going to access your website from a variety of devices like PCs, smartphones, Tablets, music players, smart watches etc. Your web design must be easily accessible on all these devices without any lag or compatibility issues. As a web designer, you need to make sure that no matter how a user is accessing your website, they must all have the same experience irrespective of the device they are using.

2. Design easy-to-use and clear navigation

Navigation is the thing that decides your website’s usability. It doesn’t matter if you have designed an extraordinary website but if users are finding it difficult to go through the contents, then it is of no use. This is why navigation on your website should be:

Design your website in a way that makes it easy for visitors to navigate to relevant content in the least number of clicks. If you need any help regarding how to build your website, you can go to some of the best website designing company in Kolkata.

Links are the things that provide interconnectivity in your web design. If they don’t change color when a user has already visited them, users can unintentionally visit the same page over and over again.

Online users do not go through each and every line of your content; rather they scan things and find what’s relevant. As scanning a web page takes much less time as compared to reading it, therefore, visitors seem to scan until they find where they need to go. And as a web designer, it is your job to help them by creating a good visual hierarchy.

Make sure all your links are working and kink the appropriate pages. It is really frustrating for a user to click on a link and receive 404 error pages in response. One non-functional link or a single error page can take visitors away from your website.

Don’ts

1. Slow loading time

The amount of time a typical user spends on your site is very small, with an average of 15 seconds. When visitors have to wait because of your slow page loading rate, they are likely to become frustrated and leave your site. Even the most well-designed sites lose users if the sites take a long time to load.

2. Open every link in a new tab

Users are in a habit of jumping back to the previous page by pressing the back button which is the normal way. Opening every link to a new tab takes more space in the web browser and that becomes a problem if they have navigated the website for quite some time.

3. Running ad campaigns will do

Promotions and ads can sometimes overwhelm the content and make it difficult for users to accomplish tasks. Even important messages that look like advertisements are ignored by users.

4. Preferring beauty over usability

A beautiful-looking website is never the guarantee for enhanced user experience. A web design must never interfere with its user’s usability to go through the content. It is the best practice to avoid using heavy backgrounds and poor color selection that can obstruct the site’s visibility.

5. Provide auto-play video features

Imagine going through a website and suddenly a video or an audio clip starts automatically playing in your device. I know it’s really irritating. These elements must be used wisely and appropriately only when expected.

These were some of the do’s and don’ts from one of the best web designing company in Kolkata that will help you in building a website that is more user-friendly and effective.