Disadvantages of trusting AI blindly in digital marketing

Disadvantages of trusting AI blindly in digital marketing

Artificial intelligence is creating soar worldwide; everyone has high expectations about these natural language machines. But are they truly worth the hype? As a leading digital marketing company in Kolkata, here, we have attempted to put AI in a critical light,...
How to use guerrilla marketing in digital business

How to use guerrilla marketing in digital business

The word ‘Guerrilla’ might conjure images of a raging rebellion, ambush, and much more, but when juxtaposed with marketing, it might swarm your mind with wonder. What could the phrase mean: guerrilla marketing? Well, your trusty digital marketing agency is...
The role of color psychology in Digital Marketing

The role of color psychology in Digital Marketing

Color plays an often unnoticed yet determining role in all things marketing. It plays a pivotal role in both analog and digital marketing alike. But more so in digital marketing, where the stake to attract attention is high, owing to the volatility of the space and...
 A digital marketer’s guide to modernizing a brand legacy

 A digital marketer’s guide to modernizing a brand legacy

The heritage brands are born out of decade-old legacies, whether Nabisco, Cadbury, or Clorox. These brands actively foster this much-valued history preceding them and actively persuade the audience to remember or nurture this lore deep in their unconscious. However, a...
How Google Bard will surpass Chat GPT in popularity

How Google Bard will surpass Chat GPT in popularity

Artificial intelligence has staged a paradigm shift in the way we interact with technology. Myriad language models have played a significant role in this transformation.  This revolutionary impact could also be felt in the sphere of digital marketing or how digital...
Chat GPT & WhatsApp: How to make them work together

Chat GPT & WhatsApp: How to make them work together

In today’s digital age, customer engagement and communication are critical aspects of any business’s success. With the rise of artificial intelligence-powered chatbots, businesses can now provide real-time customer support and personalised marketing...