The role of color psychology in Digital Marketing

The role of color psychology in Digital Marketing

Color plays an often unnoticed yet determining role in all things marketing. It plays a pivotal role in both analog and digital marketing alike. But more so in digital marketing, where the stake to attract attention is high, owing to the volatility of the space and...
 A digital marketer’s guide to modernizing a brand legacy

 A digital marketer’s guide to modernizing a brand legacy

The heritage brands are born out of decade-old legacies, whether Nabisco, Cadbury, or Clorox. These brands actively foster this much-valued history preceding them and actively persuade the audience to remember or nurture this lore deep in their unconscious. However, a...